Founding of V-LINE do BRASIL: the optimal solution for the Brazilian market. Mauricio Ruiz tells about the beginnings in Brazil, “After discussing the market situation and how business really works in Brazil – personal relations are really appreciated – we came to a point that if V-LINE wanted to grow in this market, we would need a local presence; so we started a partnership.One year after this partnership started we realized that we show to the customers how to reduce the total MRO process costs- which is V-LINE expertise – due to the fact that each and every company only looks in to the material value and not in the total process cost”